Created to democratize access to satellite imagery, SkyFi allows users to easily commission custom satellite photographs and video as well as draw from contemporary, archived images. Through use of the SkyFi app, businesses and individuals can now task a satellite to photograph a specific location allowing users to better understand geography in any context — from real estate to agriculture to shipping. 

SkyFi approached Decimal prior to launching their app to design and develop a marketing site that would inform people about the product and reveal some of its functionality, leaving the user wowed and excited to learn more about the app.

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Beginning with the homepage, we simulated a satellite hovering over the earth. In order to achieve this effect, we utilized WebGL to build an interactive globe surrounded by stars and very subtle satellites. Visitors are able to zoom in and out of the globe and dive into specifically chosen pins to explore satellite images of places like Mount Fuji and Central Park. We connected the globe to a content management system allowing SkyFi to swap pins on the globe, making the site an ever changing experience.

We chose to lean heavily on the established brand using thin mechanical lines combined with a heavier weighted typography. We kept a monochromatic color palette, allowing the end product — the satellite imagery — to take center stage, buoyed by the brand’s utilitarian foundations. Beyond captivating users with the interactive homepage, the site also provides detailed information about the app features, pricing, and the people behind the company. Additionally, the site intuitively guides users based on their needs as an individual or a business. The site also features an editorial section (Stories) that showcases a unique combination of company news and industry insights.

A fresh perspective can work wonders. With SkyFi, you can choose from bright daytime images or moody nighttime shots to find the perfect fit. You also might find exactly what you're looking for in their incredible archives. Some of our favorite images include captures of Sossusvlei in Namibia, Mont Saint-Michel in France, Mt. Fuji in Japan, and, of course, Venice. 

Once the site launched we wanted to extend the brand to social media, making sure every touch point of the experience felt cohesive. We relied on SkyFi’s powerful visuals in tandem with branded moments such as coordinates and fine lines to bring the brand together across many different platforms.